Beginner’s Guide to Making Money With a Mom Blog

(How I Grew My Blog to $128,000 in 2024)

If you’ve ever wondered how to start a mom blog and actually make money from it, this guide will show you the exact steps I used.

This post contains affiliate links. For more information, please read my disclosure here.

📌 Pro Tip: The fastest way to start your blog is with Bluehost. That’s who I used to get mine up and running, and they make it super simple for beginners.

Welcome + My Mom Blog Story

Hey mama and welcome. If you’re here, you’re probably curious about whether blogging can really work for you.

Maybe you’ve seen a few Pinterest pins about “making money from home” and thought, yeah right, sounds too good to be true.

I get it. I thought the same thing once.

Here’s the truth: I’m a mom just like you. I started my blog 8 years ago during nap times, late nights, and those quiet in-between moments when the house finally stopped buzzing for a second.

I didn’t have a business degree, I didn’t know how to code, and I definitely didn’t have it all figured out.

What I did have was this: an ipad, an idea, and a stubborn belief that if other moms could do it, then so could I.

And guess what? It worked.

In 2024, my little corner of the internet, my mom blog, made $128,000.

That’s not a typo. Six figures. From home. In yoga pants. While raising my 3 kids as a single mom.

But let me stop here and tell you something important: it wasn’t overnight.

It wasn’t easy.

And it wasn’t luck.

It was small, consistent steps. It was showing up when I was tired, learning new things when I wanted to quit, and reminding myself over and over that my family’s future was worth the hustle.

And you know what? Yours is too.

This guide isn’t just another “blogging tips” PDF that you’ll download and forget.

I’m giving you the exact roadmap to follow, broken down in mom-life terms.

(I’m not charging for it. I just ask that you follow me on Pinterest, TikTok, Facebook, and YouTube if you can please 🙏🏻)

Simple, doable, and built around the chaos of raising kids. My promise to you is this: if you’re willing to put in the work, this can change your life.

So grab your coffee (or reheat the one you already poured three times today, I won’t judge 😉).

Let’s get started.

📌 Pin for later!

What Mom Blogging Really Is (and Isn’t)

Blogging is not a diary.

When you’re small, no one is searching for your life story.

They’re searching for answers.

That’s the heart of blogging: solving problems.

A mom isn’t googling “what Sierrah did this weekend.”

She’s googling “easy toddler lunch ideas” or “how to survive the newborn stage.”

When she clicks on your post and finds a clear, helpful answer, she trusts you.

And trust is what makes her come back.

Later, when you’re bigger, your personal story becomes powerful.

But in the beginning, keep it focused on her problems, her needs, her questions.

That’s how you grow a mom blog that actually makes money.

Picking Your Mom Blog Niche

Your blog needs a focus.

If you write about everything, no one knows what you’re about.

Pick a niche that solves problems for moms like you.

Examples:

• Pregnancy tips
• Baby milestones
• Toddler meals
• Kids’ activities
• Mom life + home hacks

Your topics should be your main pages (your blog menu)

If your blog is about toddler meals, one of your core pages might be “Toddler Lunch Ideas.”

If your blog is about pregnancy, one of your core pages might be “First Trimester.”

Those pages turn into hubs full of posts that connect together and make your blog easy to navigate.

That’s how you build a site that feels organized instead of messy.

Passion matters, but profit matters too.

Choose something you can talk about for years, and that also has products you can recommend or create.

If you’re torn between two niches, start with the one you’d Google at midnight when you’re exhausted and desperate for an answer.

That’s the niche that will carry you through.

Setting Up Your Blog

Before you can write, pin, or earn, you need a home base.

That means a domain name (your web address), hosting (where your site lives), and WordPress (the platform to run it).

First, you’ll need hosting to get your blog online. I personally recommend Bluehost because it’s affordable and beginner-friendly.

Don’t overthink it.

Pick a simple blog name you won’t hate in five years.

Get hosting set up so your site is live.

Install WordPress so you can start creating.

That’s it, you don’t need fancy design or ten plugins right now.

You just need a clean, working blog so you can start publishing posts.

👉 I already wrote a full step-by-step tutorial you can follow here.

My Content Strategy

Blogging is about answering questions.

That’s the secret.

A mom types a question into Google or Pinterest.

And my job is to give her the best answer.

If she searches “unique boy names with meaning”, I write “100 Cool Boy Names With Meanings.”

If she searches “summer gender reveal ideas”, I write “15 Best Summer Gender Reveal Party Ideas.”

That’s how it works. Question → Answer → Traffic.

I picked clear content buckets: pregnancy tips, baby names, toddler meals, baby shower ideas, etc.

Every post I wrote fit into a bucket.

That gave my blog a strong theme and made it easy for readers to trust me.

I also balanced evergreen content (posts that get traffic year-round) with seasonal content (posts that spike at certain times).

Examples?

• Evergreen: “12 Month Old Lunch Ideas.”
• Seasonal: “Best Elf on the Shelf Ideas.”

That balance gave me steady traffic all year with big boosts during the holidays.

In 2024, I only wrote 14 blog post the entire year.

I had my third baby.

My relationship ended.

I was a single mother again, just trying to survive.

But here’s the blessing: even with very little new content, my blog still brought in over $128,000.

God provided. Blogging gave me the freedom to work small hours and still take care of my girls.

But it’s very important to note, 2025 is a different game.

AI has flooded the internet. Competition is everywhere. Income across blogging has dropped.

For me, that meant cutting my income in half.

The way to recover isn’t to give up, it’s to adapt.

That’s why in 2025 I’ve shifted to publishing two posts a week and updating old ones every week.

Consistency matters more now than ever and I am seeing a recovery.

The strategy is the same: answer questions, create evergreen + seasonal posts, focus on what moms are searching for.

But the pace has changed.

To win in 2025, you have to show up more often.

One blog post doesn’t make you money.

Fifty blog posts, a hundred blog posts, all answering real questions, that’s how you build a blog that pays your bills.

My Traffic Strategy (Pinterest First)

Traffic is oxygen for your blog.

Without it, even the best blog post just sits there collecting dust.

And here’s the truth: Google SEO takes time. It can be months, sometimes years, before a new blog ranks.

That’s why I built my business on Pinterest first.

Pinterest is a search engine where moms hang out. They’re already looking for baby shower ideas, toddler meals, home hacks, and baby names.

When you give them a pin that solves their problem, they click.

That’s free traffic straight to your blog.

My Pinterest Journey

In 2024, pinning once a day was enough.

That one daily pin consistently brought in between 200,000 and 350,000 views a month.

Pinterest was thriving, and that simple strategy fueled a six-figure year for my blog.

But by the end of 2024, things shifted.

AI started flooding the internet. Competition grew sharper.

And suddenly, pinning once a day wasn’t enough to hold those numbers anymore.

Scaling Up: From 1 Pin a Day to 25

When the landscape changed, I adapted.

I started increasing my output. First a few pins a day, then 10, then 15.

Now I average 25 fresh pins per day.

But here’s something important if you’re just starting out: don’t jump straight to 25 pins a day with a brand-new blog.

If you only have a handful of posts, pinning the same URLs over and over can actually hurt you.

Pinterest doesn’t like when you push the same link too frequently.

So in the beginning, stick with one pin per day.

As you create more content, you’ll naturally have more URLs to spread across multiple boards.

That’s when you can start working your way up — first 2–3 pins a day, then 5, then 10, and eventually more if your content library can support it.

The rule is simple: match your pinning frequency to your content volume. My mom blog has 260 posts and I pin 25 pins that link to 25 of those posts a day.

That way, you’re always giving Pinterest fresh pins without overloading it with repeats.

Unlimited Pins, Unlimited Chances

Each blog post has unlimited potential.

Example: if I write “100 Unique Baby Boy Names with Meanings,” I can make:

• One pin that’s bold with a big list-style title.
• One pin that’s softer, maybe pastel and styled for expecting moms.
• One pin with a flat lay of a baby outfit.
• One pin with my own real-life photo of my kids.

Every variation is another chance to reach a new reader.

That’s why I batch-create pins — usually 25 at a time — and keep them ready to go.

It’s efficient. It keeps content flowing. And it tells Pinterest my account is active and valuable.

Boards Multiply Your Reach

One blog post doesn’t belong to just one board.

That baby names post? It fits into:

• Baby Names
• Boy Names
• Unique Names
• Baby Name Meanings
• Cool Boy Names

Pinning across multiple relevant boards means the same piece of content has five times the chance to get discovered.

That’s how you take one post and squeeze every drop of traffic out of it.

Designing Pins in Canva

You don’t need to be a designer to make beautiful pins.

I use Canva for all of mine. It’s free, and beginner-friendly.

Here’s how I keep it simple:

• Start with a Pinterest template (1000 x 1500 px).

• Add my blog title or a catchy headline that answers the reader’s search.

• Use big, bold text that’s easy to read on mobile.

• Test different styles by changing photos, fonts, and colors.

• Stick to your own photos whenever possible since they perform better than stock.

• Batch-create 25 pins per post in one sitting, then upload them into Tailwind.

Canva makes it easy to pump out polished pins fast, which means you spend less time designing and more time growing your blog.

Don’t Forget Keywords

Pinterest is a search engine, not just a social media platform.

That means keywords matter.

Use them everywhere:

• In your pin titles
• In your pin descriptions
• In your board names
• In your board descriptions

Think about what a mom would actually type into Pinterest.

If your pin is about baby shower food ideas, don’t just title it “So Cute!!”

Title it “Easy Baby Shower Food Ideas.”

Clear keywords make your pins searchable, and searchable pins get clicks.

The New Pinterest Reality

In 2024, one pin a day could get you 200–300k monthly views.

In 2025, that’s just not the case.

Now, success comes from volume, variety, and freshness.

That’s why I publish 25 pins a day. Not because I’m chasing vanity metrics, but because every fresh pin is another door into my blog.

Pinterest is still the fastest way for a new mom blog to get traffic.

But you have to play by today’s rules, not yesterday’s.

Using Tailwind to Schedule Pins

Pinning 25 times a day doesn’t mean I’m glued to my computer 24/7.

I use Tailwind, a scheduling tool for Pinterest, to keep everything running smoothly.

Here’s how it works:

• I batch-create pins (usually 25 at a time).
• I upload them into Tailwind.
• I schedule them to go out across my boards over the next days or weeks.

This keeps my account active every single day, even when I’m busy with my kids or taking a break.

Tailwind also has a Smart Schedule, which automatically posts pins at the times your audience is most likely to be online.

And the best part? It keeps me consistent.

Because let’s be honest, as moms, some days we barely have time to brush our hair.

Tailwind makes sure Pinterest is still working for me even when I can’t touch it.

SEO as the Long Game

Pinterest is fast.

Google is slow.

That’s the truth every blogger has to face.

Pinterest can send you traffic tomorrow.

Google might take six months… or longer.

But here’s why SEO matters: once Google trusts you, the traffic doesn’t stop.

A post that ranks on page one can bring in thousands of readers every single month for years.

That’s stability.

That’s how you stop chasing the algorithm and start building lasting income.

Why SEO is Different

Pinterest wants volume and fresh images.

Google wants depth and quality.

On Pinterest, you can write “15 Summer Gender Reveal Ideas” and get traffic right away.

On Google, that same post might not rank until it’s proven valuable.

Google cares about keywords in your title, headers, and text.

It cares about site speed, mobile design, and how long readers stay on your page.

It’s slower, but once it clicks, it’s powerful.

My Balance

In 2024, 90% of my traffic came from Pinterest.

But I still wrote every post with Google in mind.

I used simple SEO practices:

• A clear, keyword-rich title moms are actually searching.
• Headings that break the post into scannable chunks.
• Internal links to connect related posts.
• Images with alt text that describes the content.

Even when Google wasn’t sending much traffic, I was planting seeds.

And now, those seeds are starting to grow.

How I Made $128,000 From My Mom Blog

Traffic is great, but traffic alone doesn’t pay the bills.

Monetization is where the magic happens.

In 2024, my entire income came from ads and affiliate marketing.

1. Ads (My #1 Income Stream)

Ads were the biggest driver of my $128,000 year, bringing in $123,581.84 of it.

I work with Mediavine, which places ads across my blog.

Once your blog hits 50k sessions a month you can apply.

The more traffic I got, the more money those ads earned.

That’s why Pinterest was so powerful. All that traffic translated directly into ad income.

It still blows my mind that I get paid simply because moms are reading my posts, but that’s the beauty of display ads.

2. Affiliate Marketing

The second piece of my income came from affiliates, bringing in $4,896.07 for 2024.

Whenever I recommended products I already used and loved — baby gear, toddler plates, activity supplies, even Etsy finds — and a reader purchased, I earned a small commission.

Amazon was my main affiliate program, because it’s where every mom shops.

I also linked to Etsy through Awin, which performed well for baby shower content and printables.

Affiliate income wasn’t my biggest earner, but it was steady.

And it layered perfectly on top of ad income, boosting my monthly totals without any extra effort.

Putting It Together

In 2024, my income breakdown looked like this:

• Ads: $123,581.84
• Affiliates: $4,896.07

That’s how my mom blog turned pageviews into profit.

The formula is simple: content → traffic → ads + affiliates.

When those three pieces connect, your blog becomes more than just a hobby.

It becomes a business that pays real bills.

Mindset + Balance as a Mom Blogger

Blogging while raising kids isn’t always easy.

There’s always laundry, snacks, school drop-offs, and a baby who refuses to nap when you need it most.

But here’s the truth: you don’t need 8 hours a day to grow a blog.

I built mine in the cracks of motherhood.

Nap times. Late nights. Early mornings.

Some days I only had 30 minutes…and I used them.

One blog post at a time. One pin at a time.

It wasn’t perfect. It wasn’t glamorous.

But it was consistent.

And consistency beats perfection every single time.

Most people quit before the results show up.

They post a few articles, pin a few times, and give up when the money isn’t instant.

But the moms who stick with it, the ones who keep showing up even when life is messy, those are the ones who build blogs that change their lives.

If I can do it, through pregnancy, heartbreak, sleepless nights, and raising three kids on my own, you can too.

Because here’s the secret no one tells you: your blog doesn’t have to look perfect.

It just has to keep growing.

Your Turn to Build a Mom Blog That Pays

Blogging changed my life.

It gave me income when I needed it most.

It gave me flexibility to work at home while raising my kids.

It gave me freedom to build something for our future.

And if you’re reading this, it can do the same for you.

You don’t need to be perfect.

You don’t need to know everything.

You just need to start.

Write one post. Create one pin. Take one step forward.

Do that consistently, and you’ll be amazed at where you are in a year.

If I can grow a mom blog to six figures while juggling three kids and a messy life, you can too.

Any questions? Please jump in the comments ❤️